Post Office - one off
Problem: The Original Post’s Insight is that millennial’s don’t use the post.
Strategy: The campaign set out to make the postal service more relevant in their days to day lives.
Consumer Insight: By using the already existing art movement, which uses the U.S.P.S. Priority Mail stickers, to create executions that rebrand the image of the U.S.P.S. in the minds of millennials.
Art Director - Faith Ivory
Copywriter - Chase Johnson