Problem: People don’t know the potential they could have with the freedom wireless ear buds gives you. They don’t think completely wireless buds are worth it.
Strategy: Bring awareness to the product and the luxurious space and or negative space it provides.
Rethink Negative Space: Showcasing print ads using negative space to show the consumer on the space they are missing out on. Brings a new perspective and fresh take on the “no strings on me” idea.
Art Director: Faith Ivory
Copywriter: Brigham Kmetzch